Twitter COO Dick Costolo was intererviewed today at the real-time crunchup event and part of the discussion centered around how Twitter will (and does) generate revenue. Clearly they are earning revenue from Twitter’s deals with Bing and Google.

More importantly, Costolo noted that Twitter will launch an advertising model “soon”. He went on to say that soon means most likely early next year. He continued, “It (the advertising) will be fascinating, non-traditional, and people will love it.”

The final comment from Costolo noted that partners like TweetDeck will be able to partner in the advertising operation.

It seems like no matter who writes about Twitter and advertising, the concept is merging advertising inside the stream (even if it’s displayed separately) and that the ads should be targeted towards the content of the tweet.

I wonder what happens to the paid advertising programs (like the one Izea runs) once Twitter launches their own.

TGIF! Here are today’s startup and entrepreneurial updates

• Kaltura Integrates its Open Source Video Platform with Artivision’s Video Monetization Technology – Kaltura
• Use Centrl to pick a place to meet a friend – Centrl
• Dual Launch: I Love Traffic and I Hate Traffic – Armor Games (these two are very addictive)
• Major Update to Glue for Internet Explorer – AdaptiveBlue
• Getsatisfaction.tv: New Look, New Content, New Feed – GetSatisfaction

I am a happy Yahoo Mail user. I’ve been a Yahoo Mail user since the early days. I also know that I am a bad tech blogger and early adopter because I don’t use (and make love to) Gmail. I regularly get noogies at tech conferences when others learn about my choice.

Lately I’ve noticed issues with email delivery to my Yahoo Mail account. Sometimes emails are delivered on time, but many are delivered late. And the delayed delivery seems to vary – I can’t put my finger on it. Even the exact same email can be delivered in real-time on one test but another test takes half a day to arrive.  At first I thought it was only emails coming from Rackspace servers as they noted there was an issue a couple of weeks ago with mail delivery. But this past week, the delayed email delivery seems to be coming from all sides.

One interesting note – mail that gets forwarded from my gMail account always seems to come immediately. The same message sent directly to my Yahoo Mail account sometimes is delayed.

Yesterday it caused an issue as newer emails showed up before the previous emails which made for a very odd exchange with a client.

Do you use Yahoo Mail? If so, have you noticed any delivery delays over the past few weeks?

This morning we included a link in our startup updates to a post on the VerticalResponse blog. The company provides email marketing services for businesses. VerticalResponse CEO Janine Popick noted, “I’m all about getting new business, but we’ve tried to steer clear of going after our competitor’s customers because we think there are enough businesses out there that need  email marketing services.” I agree with Janine and that’s why you rarely see a post on CN that says x is dead because of y.

Janine’s post notes that one of the company’s competitors, iContact, ran an ad in the conference hall during the Dreamforce conference. Just one small issue with the ad…iContact spelled their competitor’s name wrong! If you are going to create ads that hit hard (maybe even considered attack ads) against your competition, you better make sure that the ads are perfectly executed. Otherwise you will end up with pie on your face like iContact has.

Here are today’s startup and entrepreneurial updates:

• Scanning Coke or Water? Why? - Big In Japan
• New advanced features give you absolute control in analyzing your cash flow – moneyStrands
• The Do’s and Don’ts of Presentation Fonts – SlideShare
• Profiting Across Search Networks: Expanding Your Reach to Microsoft adCenter – Clickable
• A Friendly Suggestion to Our Competitor (this is an awesome post) – VerticalResponse

Two years ago nextNY held the first MatchupCamp. Check out our review of the event including photos and videos. The idea was simple: people who have ideas meet people who want to build ideas and the outcome is startup love. Now the event is coming back to NYC next month with more oomph!

MatchupCamp organizer Ed Costello notes, “MatchupCamp — matchmaking for startups – is all about startup
networking, creating a place for ideas and talent to meet. MatchupCamp has the sole objective of bringing together people looking to start, expand, or join a startup in New York (and the tri-state area).  If you want to get your hands dirty and build something new, this is the place.”

If you are looking for a job with a startup in NYC, you better be at this event. And if you are planning to look for help for your startup, be ready to clearly explain what your startup does and why someone should want to join the team. Just like finding that special someone at a speed dating event, both sides need to see interest.

MatchUp Camp II will be held at the For Your Imagination studios on December 8th. You can register here – Ed notes that he is looking for a few sponsors to help with some minor expenses.

Yesterday we took a look at two paid posts from British Airways run through the Izea SocialSpark program. One of the comments I made was around how the paid disclosure is referenced. Izea required that the paid post badge be added to the bottom of the post. My suggestion for clarity was to add a clear notice that the post is paid/sponsored at the top of the post.

Last night I received an email from Izea founder Ted Murphy that basically addressed my suggestion. It was perfect timing as Izea launched their updated disclosure requirements earlier in the day. You can read their disclosure update announcement on the Izea blog. They are calling the update a “sandwich disclosure”. You can see their sandwich image below. Basically they now require their network of paid bloggers to disclose at the top and bottom of each post that the content is sponsored/paid. I am glad to see this change – let’s hope they can enforce it.

My only suggestion is around how they handle the disclosure technically. The required content is a block of HTML. Why not switch it to a simple Javascript include so that it can be changed/adapted at a global level going forward. If a change needs to be made, it can be handled in one Javascript include rather than on each individual post. I can’t wait to see this change rolled out on the paid blogger’s blogs.

Izea notes that their system checks for the disclosure messages and rejects any posts that don’t include the required notations.

– I wonder which part of the sandwich is the real opinion part :)