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2008 Predictions from CenterNetworks
It’s that time of the year — prediction time. Most of the blogger heavyweights have listed their predictions and I thought I’d share mine after being pinged by James Thomas. I have decided to offer some predictions that might be considered a bit non-traditional. With that said, here are some of my thoughts for 2008:
Time Wasters Will Be Replaced With Time Savers
What the F is up with time wasters lately? It seems every meetup or party I attend, someone pitches some sort of time waster. I think what we will see in 2008 is a resurgence of time savers, similar to the Web 1.0 boom in that apps will actually be useful for us and increase productivity. The net result will be more time offline actually socializing with our friends in real life.
More Startups Close Doors But More Open Overall
Starting a Web business will remain very inexpensive in 2008 and that will mean more will dive head first. We will see lots of failures but overall we will see growth in total. Entrepreneurs will utilize the Yahoo theory of throw 10 things at the wall and see which one of the ten sticks.
Widget Advertising Will Take Off
Advertisers have continued to push the traditional banner ad for nearly a decade. Widgets offer way more interactivity and presence on a blog or Web site and advertisers will realize that widgets are the future of advertising. The other added benefit of widgets is to the site/blog visitor they don’t appear as advertisements and visitors might actually interact with the widget more than with any traditional advertising. It will be considered a way that companies can "join the conversation".
RSS Advertising Will Take Off
There are a couple of ad firms that currently support ads inside feeds (FeedBurner and Pheedo come to mind). As feeds continue their push to replace the traditional content, ad firms will realize the power of the feed and will begin to offer RSS solutions to capitalize on the potential revenue from the ads.
Bloggers Will Be Held Accountable For Their Actions
IndustryGirl touched on this in her prediction post. This past year we’ve started to see blogger reputations in various categories (no matter how large or small) taking hits for the practices employed by that blog. In 2008 we will see bloggers who treat their userbase poorly and act as bullies lose traffic and presence. I can only hope that those blogs who bully users and content providers are kicked to the curb. If anything can ruin blogging as a job for all of us and push people to "old media", it’s the actions of a few bad apples.
RSS/Feed Metrics/Analytics Will Actually Mean Something
It’s important to remember why we haven’t seen any improvement in metrics and analytics in years, and it’s simple – because it’s all about the benjamins. I am very hopeful that we will see some real metrics for RSS feeds, as you know I believe the traditional subscriber metric is dead — just as dead as the hit was in 1997. I’d be all over getting some panel discussions together about feed metrics and analytics so we can actually make some strides towards industry adoption of actual feed metrics. (and yes, we need an overhaul on Web metrics in general but I have beat that dead horse enough this year)
Apple Lives Large Early, Dives Late
Apple (NASDAQ: AAPL) is living the highlife now with stock prices hovering at $200/share. Products are beautiful, talent is strong, tech bloggers and early adopters loving Apple. We have started to see a small ripple in the Apple armor with posts such as Dave Winer’s about his hard dive fiasco. Negative reports will continue to increase in number throughout 2008 and another tech manufacturer will step up their game and begin to erode Apple’s market share. Who will it be? I am not sure but I could see Sony playing a role. Apple will counter with lower prices.
Agree? Disagree? Leave your thoughts in the comments – I am very interested in feedback!