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SXSW: 99Designs Launches Logo Store (video)
Last year at SXSW, I interviewed Jason Aiken from crowdsourced design service 99designs. The service is described as, “We connect 62,177 passionate designers from around the globe with small businesses who need design projects completed. And, we do it in a timely fashion without the usual risk or cost associated with professional design.” Basically 99designs allows companies to create “contests” and then designers submit their designs for the contest. The company selects a winner and pays for the selected design. Some call this type of relationship, “spec work” – the concept was a hot topic last year at SXSW. There’s a group called No!Spec which discusses the spec work topic indepth.
While waiting to get into the Mashable party, I caught up with Jason to find out how 99designs is doing a year later. Check out our brief discussion in the video below. The big news out of 99designs is the launch of their logo store. Designers who have won at least one competition on 99designs can then create stock logos and place them in the logo store. Companies and small businesses can quickly select a logo for $99 with non-exclusive rights (or they can pay $300 for exclusive rights) and then the designer will customize the logo with the company name, etc. in 24 hours.
Jason also shared some current stats related to 99designs. He noted that 500-600 projects are uploaded each week, a new design for a contest is uploaded every 7 seconds and they hand out $600,000 a month to the contest winners.