A lesson on launching — the Marshall Kirkpatrick way

I think we can all learn a good marketing lesson from Marshall Kirkpatrick. Marshall is Content Director at SplashCast Media. SplashCast launched a new RSS feed thingymabob today. But forget about what he launched. To me, it's the way he launched it that gets him some major street cred in my book. Now of course Marshall is well known inside the tech circles and blogo' which certainly helped the release get out there. No doubt that is one of the reasons that SC hired Marshall which makes great sense.

Marshall sent me the embargoed press release over the weekend and we chatted about it some (along with others). I asked for some quotes and he sent some over (which I included in my post this morning). SplashCast also setup a page for writers to look at (I am not sure if I can link to it) which provided more information about the release, images, videos, and other media. Also included was contact information for Marshall and some of the other execs at SplashCast. I wish more companies (and specifically PR firms) would do this. Don't make me work for art and media for YOUR release.

Third, once the story went live, SplashCast setup a page about the launch. Typical content release but also at the bottom is a live embedded chat. Marshall was in there all afternoon answering questions and helping users with any concerns. He also answered questions from CenterNetworks visitors and I bet he did the same on the other sites that posted about the news.

Anyway, just a few things for you to think about when you launch your startup or add new major enhancements. Communicate the news, help the writer, and be around to answer your customer's questions and concerns.