About.com Adds 500 Videos

About.com, the site that has more ads than content and has never really provided me with any value, has added about 500+ videos to the site.

From Online Media Daily: The New York Times Co.-owned site also launched a new embedded video player, designed by Brightcove. The new videos follow About's "guide" model, which assigns experts to create content on each individual topic. Previously, videos were produced by professional TV personalities on a one-off basis. "This is a huge step forward for us because we've now brought the video production under the guide model, and that's allowing us to now expand very quickly," said Scott Meyer, About.com's CEO. "You have a much richer advertising environment, with companion banner ads, pre-roll, video overlays," he said.

More ads? They do have a new Web 2.0 style logo! I think their first step to increasing value is to remove the popunders. Every page beeps.