Comments on: What Forms of Online Advertising are Acceptable Today? http://www.centernetworks.com/acceptable-online-advertising Web 2 and Social Media News and Reviews Fri, 19 Mar 2010 07:45:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: centernetworks http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17324 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-17324 both of those ad formats seem to be very popular in the making money blog segment with bloggers like john chow both of those ad formats seem to be very popular in the making money blog segment with bloggers like john chow

]]> By: Kay http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17856 Kay Wed, 30 Nov -0001 00:00:00 +0000 #comment-17856 I, too, will not subject my readers to any ad types that I personally don't like. My pages contain link and search ads by Google. I do use affiliate ads, but I keep them to a Resource page, separate from content. To increase revenue, I may have to add affiliate ads to content pages. If this is the case, I will only use text ads. Personally, as soon as I see an image ad, I tune it out - they are usually too flashy. I, too, will not subject my readers to any ad types that I personally don’t like. My pages contain link and search ads by Google. I do use affiliate ads, but I keep them to a Resource page, separate from content. To increase revenue, I may have to add affiliate ads to content pages. If this is the case, I will only use text ads. Personally, as soon as I see an image ad, I tune it out – they are usually too flashy.

]]> By: centernetworks http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17950 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-17950 <p> Yea sponsored posts are certainly gaining in popularity slowly - seem to be gaining moe momentum outside the tech zone. </p> <p> Are you suggesting that MySpace paid TC to run the post about the movie? I can't imagine that. But I could see it being a smart cross-marketing opp as people might blog about the event helping myspace, tc and the movie itself. </p> <p> Similar to Dash giving Jason Calacanis a case of devices to give away - both dash and jason benefit. </p> Yea sponsored posts are certainly gaining in popularity slowly – seem to be gaining moe momentum outside the tech zone.

Are you suggesting that MySpace paid TC to run the post about the movie? I can’t imagine that. But I could see it being a smart cross-marketing opp as people might blog about the event helping myspace, tc and the movie itself.

Similar to Dash giving Jason Calacanis a case of devices to give away – both dash and jason benefit.

]]> By: David http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17951 David Wed, 30 Nov -0001 00:00:00 +0000 #comment-17951 Two forms of online advertising that irk me, and can be seen on some well known blogs: peel-away ads in the top right corner, and the stripe ads that run at the top of some blogs. Two forms of online advertising that irk me, and can be seen on some well known blogs: peel-away ads in the top right corner, and the stripe ads that run at the top of some blogs.

]]> By: Dan... http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17952 Dan... Wed, 30 Nov -0001 00:00:00 +0000 #comment-17952 Good questions. I have no idea what all changes hands and why for the various movie promotion posts TechCrunch has been publishing. As you suggest, at the least it's tickets or marketing compensation in exchange for posts -- I suspect the value of such marketing comp from someone like MySpace can be quite valuable to a blogger. Anything else exchanged is gravy. Likewise, the Dashes and Calacanis posts/tweets exchanged were pretty lucrative to both. I'm curious how MySpace, Dark Knight, and Dash measure the ROI on those blog marketing expenses, those sponsored posts/tweets are pretty effective -- I have to admit that JC's plugs for Dash put it on my radar. Good questions.

I have no idea what all changes hands and why for the various movie promotion posts TechCrunch has been publishing. As you suggest, at the least it’s tickets or marketing compensation in exchange for posts — I suspect the value of such marketing comp from someone like MySpace can be quite valuable to a blogger. Anything else exchanged is gravy.

Likewise, the Dashes and Calacanis posts/tweets exchanged were pretty lucrative to both.

I’m curious how MySpace, Dark Knight, and Dash measure the ROI on those blog marketing expenses, those sponsored posts/tweets are pretty effective — I have to admit that JC’s plugs for Dash put it on my radar.

]]> By: Anonymous http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17975 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-17975 interstitials blow - no one should run them interstitials blow – no one should run them

]]> By: zovall http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17976 zovall Wed, 30 Nov -0001 00:00:00 +0000 #comment-17976 Great article! We try to be very sensitive when it comes to how the user experience is affected by advertising. Popup and Popunder ads should not even be considered by any self respecting site. We tried out the inline text ads for a while and found those annoying as well. The payoff isn't worth the sacrifice in user experience IMO. Snapshots were used on our site for the preview function (any click revenue - hah! - went directly to a nonprofit). Recently we removed the Snapshots to speed up the time it took a page to load. Interstitial (so that's what they are called huh?) ads are extremely annoying as well. If I can't stand this format, why would I subject our readers to them? Right now we use only Adsense and Text Link Ads and I'll be the first to admit we aren't doing a good job of monetizing the site. The Sponsorship ads seem like a good way to go. Does anyone feel strongly negatively about them? I guess the tough part is finding sponsors huh? It is unfortunate that so many otherwise good sites are full of annoying ads. Great article! We try to be very sensitive when it comes to how the user experience is affected by advertising.

Popup and Popunder ads should not even be considered by any self respecting site. We tried out the inline text ads for a while and found those annoying as well. The payoff isn’t worth the sacrifice in user experience IMO.

Snapshots were used on our site for the preview function (any click revenue – hah! – went directly to a nonprofit). Recently we removed the Snapshots to speed up the time it took a page to load.

Interstitial (so that’s what they are called huh?) ads are extremely annoying as well. If I can’t stand this format, why would I subject our readers to them?

Right now we use only Adsense and Text Link Ads and I’ll be the first to admit we aren’t doing a good job of monetizing the site.

The Sponsorship ads seem like a good way to go. Does anyone feel strongly negatively about them? I guess the tough part is finding sponsors huh?

It is unfortunate that so many otherwise good sites are full of annoying ads.

]]> By: centernetworks http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17977 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-17977 <p> What would be great is to start to see publishers come together and create a group so that we can push for standards and practices around online advertising. The IAB does a good job but not sure they go far enough. </p> <p> I agree with you - I won't run ads that I object to when I browse the Web. </p> <p> Thanks for your compliment on the post as well! </p> What would be great is to start to see publishers come together and create a group so that we can push for standards and practices around online advertising. The IAB does a good job but not sure they go far enough.

I agree with you – I won’t run ads that I object to when I browse the Web.

Thanks for your compliment on the post as well!

]]> By: Dan... http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-17978 Dan... Wed, 30 Nov -0001 00:00:00 +0000 #comment-17978 A growing component of social media advertising (a subset of all online advertising) comes in the form of sponsored posts/actions whether the compensation is via giveaways, passes, cash, products or contests. Examples include Zappos/Twitter, SocialSpark, Calacanis/Mahalo/follow-me contests, Comcast/FedMedia and TechCrunch's string of movie promotions where movie passes (or more) drive sponsored posts at TC and attendee blogs: http://www.techcrunch.com/?s=screening A growing component of social media advertising (a subset of all online advertising) comes in the form of sponsored posts/actions whether the compensation is via giveaways, passes, cash, products or contests. Examples include Zappos/Twitter, SocialSpark, Calacanis/Mahalo/follow-me contests, Comcast/FedMedia and TechCrunch’s string of movie promotions where movie passes (or more) drive sponsored posts at TC and attendee blogs: http://www.techcrunch.com/?s=screening

]]> By: Online Marketing India http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-18082 Online Marketing India Wed, 30 Nov -0001 00:00:00 +0000 #comment-18082 Sponsership ads are i think a good way of advertising...but pop ups should be a big no no...they are simply annoying. Sponsership ads are i think a good way of advertising…but pop ups should be a big no no…they are simply annoying.

]]> By: Duane http://www.centernetworks.com/acceptable-online-advertising/comment-page-#comment-19225 Duane Wed, 30 Nov -0001 00:00:00 +0000 #comment-19225 Very nice article. I have been happy with google. One thing that has helped me with google is using channels. Also a color sheme that is neutral. I don't recommend popups they are very annoying to your visitors and I've noticed decrease in page views. banner advertising is still one of the largest forms of advertising. Making sure your ads are in conjunction to the content that your page/website is providing. This will form better turn around on your impressions. Very nice article. I have been happy with google. One thing that has helped me with google is using channels. Also a color sheme that is neutral.

I don’t recommend popups they are very annoying to your visitors and I’ve noticed decrease in page views.

banner advertising is still one of the largest forms of advertising. Making sure your ads are in conjunction to the content that your page/website is providing. This will form better turn around on your impressions.

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