AdaptiveBlue Makes Adding SmartLinks Easier

AdaptiveBlueNY-based AdaptiveBlue has announced a change which makes adding their SmartLinks service easier. In the past, you had to install their script code, then add "bluekeys" across the site which frankly was a bit of a pain. Now, just add the script code to your template and any links that point to services that AdaptiveBlue supports automatically become SmartLinks. SmartLinks adds additional value to books, movies, wines, stocks and a variety of other options. Installation is one-click for TypePad and Blogger and one Javascript code for everyone else. Tonight's announcement and functionality improvements should help increase the take rate.

I still stand by what I said earlier in the year. SmartLinks should be promoted as a monetization tool as much as it is a quality of Web tool. The tool has a high level of "reason to believe" difficulty and pitching it as a monetization tool should improve the take rate.

Here is their installation and overview video:

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COMMENTS - Add New Comment
Submitted by Fraser on October 23, 2007 - 12:52am.

Hi Allen, thanks for the kind words. You may be right that pushing the monetization angle could possibly help with adoption, especially considering that all Amazon links within the pane can be easily linked to an Amazon Affiliate ID. And the SmartLinks script will insert SmartLinks for archived posts, helping to monetize older content as well as new.

We had a good number of users in the beta period who were interested in the monetization angle. There were even more, however, who found the benefit of the SmartLinks content even greater. The nice thing is that SmartLinks can offer bloggers both benefit and monetization.

Submitted by Martin on October 23, 2007 - 1:25am.

But how do i get paid for putting smartlinks on my blog? i guess i still don't get it.

Submitted by MikeM on October 29, 2007 - 2:29am.

Came to this post through NextNY. Nice tool. I think that something like this would be valuable if it were customizable. Something like a rich(?) tooltip, enabling an author to elaborate on something without using up too much space in their post. (Posting a photo, bio, or suggested links.)

Hopefully I'm adding to the conversation here, not just throwing out off the mark comments.

peace!

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