AdBrite Launches Full Page Ads

AdBrite has launched another option within their advertising network — the full page ad. These ads run on many of the major news sites such as New York Times (not served by AdBrite). Kristen has some additional information on the launch.

From the release, "Over the past century, full-page print ads have played a central role in building the world’s greatest brands," said Ignacio Fanlo, CEO of AdBrite. "Now, AdBrite is reinventing the format for online media with full sound, motion and interactivity – plus the ability to measure exactly how long each viewer is engaged with your message." Launch advertisers include such well-known brands as Sanyo, Pennzoil and Live Nation.

The publisher page doesn’t provide details if the purchasing process is the same as with other Adbrite units – that is traffic-based or if it’s category-based. If their ad-sales team can sell these slots, they could prove to be profitable for many Web sites and blogs. I haven’t seen full-page ads on blogs yet so naturally it will be interesting to see the community reaction once they start to hit the bigger blogs.

I was an Adbrite user about 18 mos ago, but gave up because I found their ordering process and their publisher process to be difficult and cumbersome – no idea if they have sorted out those issues.

I am also looking forward to the launch of the Adbrite "Spottt" link exchange program they announced at Techcrunch 40. Cute dog!