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Adknowledge Acquires Lookery Ad Network
AdKnowledge has announced the acquisition of Lookery today. Financial terms of the acquisition were not disclosed. Only the Lookery ad network has been acquired by AdKnowledge, the data network portion will remain with Lookery.
From the AdKnowledge publisher blog, "Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery." AdKnowledge acquired Facebook developer ad network Cubics last year.
The Lookery Guaranteed CPM program will continue within the Cubics network for those publishers who are enrolled. AdKnowledge self-reports over 10 billion social advertising impressions per month.
Found via the Facebook developer forum. There’s also more information about the acquisition on the Cubics/AdKnowledge Publisher blog.
Just to clarify – only the ad network part of Lookery was bought by Adknowledge.
Lookery in fact is alive and well, and focusing in on what is most compelling at this time – audience data.
Stop by http://www.lookery.com soon and see what the excitement is all about.
Rex
Thanks Rex – I tried to make it as clear as possible that only the ad network is part of the deal. If you have more language you’d like me to add to the post, let me know. Happy to update.
We’re just getting into running ad networks, and don’t really know how Lookery would even perform for us as opposed to Rubicon, or PubMatic or any of these different guys. Our first experiment with ad servers was OpenX, but they were mis-reporting clicks, so now we’re on Google Ad Manager.