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Adknowledge Acquires Lookery Ad Network
AdKnowledge has announced the acquisition of Lookery today. Financial terms of the acquisition were not disclosed. Only the Lookery ad network has been acquired by AdKnowledge, the data network portion will remain with Lookery.
From the AdKnowledge publisher blog, "Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery." AdKnowledge acquired Facebook developer ad network Cubics last year.
The Lookery Guaranteed CPM program will continue within the Cubics network for those publishers who are enrolled. AdKnowledge self-reports over 10 billion social advertising impressions per month.
Found via the Facebook developer forum. There’s also more information about the acquisition on the Cubics/AdKnowledge Publisher blog.