NY Video 2.0 Demo: Adotube Video Advertising

Last night at the NY Video 2.0 meeting, Adotube presented their brand new video advertising solution. While the volume isn't great on this video, it's worth watching, especially the second-half. Adotube actually does in-video lead gen and sales. Let's say you are watching a video of Sting and he has a concert coming up. An ad can show a promo for tickets, click it and order tickets directly in the video. Once the sale has completed, go back to watching your Sting video. Not sure if anyone else is doing this.

While this works well for corporate and promotional videos, I am not sure if it will take off in the YouTube market. If the key is massive plays, using a stand-alone, non-social player won't help you reach the goals set for the video. They do power a variety of popular video portal sites (mostly non-U.S.).