Newest Content
Latest NYC Coverage
NY Web Tech Directory
Most Popular Content
Freshly Baked Jobs
Press Releases
New Interviews
Recent comments
- Re: Video Blogging: Where's the Disclosure (video)
6 hours 41 min ago - Re: DataPortability Announces Initial Steering Group Members
23 hours 27 min ago - Re: WebTrends Launches Video Analytics Engagement Service
1 day 51 min ago - Re: AzoogleAds Rebrands As Epic Advertising - Let's Play The "Wh
1 day 3 hours ago - Re: TechCrunch Zurich Recap: We Really Do Have Startups Here!
1 day 8 hours ago
NY Video 2.0 Demo: Adotube Video Advertising
Last night at the NY Video 2.0 meeting, Adotube presented their brand new video advertising solution. While the volume isn't great on this video, it's worth watching, especially the second-half. Adotube actually does in-video lead gen and sales. Let's say you are watching a video of Sting and he has a concert coming up. An ad can show a promo for tickets, click it and order tickets directly in the video. Once the sale has completed, go back to watching your Sting video. Not sure if anyone else is doing this.
While this works well for corporate and promotional videos, I am not sure if it will take off in the YouTube market. If the key is massive plays, using a stand-alone, non-social player won't help you reach the goals set for the video. They do power a variety of popular video portal sites (mostly non-U.S.).











Amazing technology. I'm sure these guys will do big things!
note: comments may take up to 5 minutes to appear due to cache