CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on Breaking/Exclusive: Microsoft Adds 3rd Twitter Message! by Dean Higginbotham
- Comment on Breaking: Yankee Fan Tweets Boston Red Sox Fan by Curt Grymala
- Comment on USA Celebrates Its Independence; We All Celebrate Our Google Dependence by Allen Stern
- Comment on USA Celebrates Its Independence; We All Celebrate Our Google Dependence by Darren
Adsdaq Demo - April NY Tech
Adsdaq presented their advertising marketplace product tonight at the April NY Tech gathering. I have experience with this product, both as a user and as part of a private online advertising community where over 100 other publishers from every online segment have tried Adsdaq.
The idea of Adsdaq is to provide a marketplace where publishers name their price and advertisers can purchase against it. The idea is great. The issue is fill rate - they aren’t getting enough. Supply (publishers) is high, but demand (advertisers) is low. If they can get more advertisers into the system, they will have a winner.
The one thing that the presenters should have noted is that Adsdaq can sit on top of whatever you are running today so to some extent its incremental revenue. Though I have had issues with their server not loading as well. I plan on attempting to meet with them next week and will report back.
