Ad-Tech NYC Must Be Hot (video)

This morning I spent some time at the ad:tech online advertising conference in NYC at the Javits Center. Thank goodness they finally moved out of the Hilton. I will have a post later about my thoughts from the expo floor.

Judging from the length of the line, as shown in the video below, the online advertising industry must be out of the recession and ready for major growth. Either that or there was no plan for how to handle that most conference attendees would want to, you know, actually enter the conference. Now that I think about it and listening to people on the line, it is definitely the latter. There are actually two lines like the one in the video below. As of Noon today, the line appeared to be at least 75 minutes long. Lots of people seemed pissed that they paid anywhere from $35-$1,800 and had to wait for their badge. I assume by this afternoon they will have this registration issue resolved. Let’s hope that the Web 2.0 check-in process will be smoother later this month.

If you decide to watch the video, please note that there is a lot of camera shake.