Akamai to Acquire Acerno

Akamai has announced plans to acquire NY-based acerno today. The transaction is considered a merger and while financial terms were not disclosed, Akamai notes that the deal "is not expected to have a material impact on Akamai’s normalized earnings in 2008."

Acerno aggregates anonymous consumer shopping data to help create the best possible advertising messages for retailers and manufacturers.

Akamai is also announcing the launch of the "Advertising Decision Solutions" service. Acerno’s technology is at the core of this new service which will help integrate real-time data from consumers. The ADS service is targeted towards buyers and sellers of online advertising create audience segments.