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Alexa Stops Counting- No One Notices (or cares?)
Alexa, the analytics and reporting service from Amazon, has quit reporting new numbers. Checking each evening, the charts Alexa provides stopped updating as of the 15th of February and the raw numbers seem to be at least 2-3 days old. Over the past month, I’ve watched as the daily updates move later and later in the day so I am not sure if that has something to do with it.
We wrote about some of the issues with Alexa last year and at least pushed them to change "Today" to "Yesterday". I am not sure what is up as to why the charts and numbers haven’t been updated but they either need to get the engine running or at least post a blog update as to why there is a delay. Sadly many bloggers and journalists quote Alexa stats in their writing and could be quoting nearly week-old stats!
With newer services like Compete and Quantcast and mega-services Hitwise and comScore growing every day, I still don’t understand why Amazon hasn’t never put any investment or resources into rebuilding Alexa to be something that we can trust and rely on. With all of the toolbars installed worldwide, the revenue driven to Amazon via the toolbars should be a sign that Alexa could be something. Maybe it’s just a dream.