AlwaysOn: Mastering the Mashup

Last workshop of the day, mastering the mashup. Seth from Meebo, Itzik from Clipsync, Rex from Davetv and Danny from Etelos are on the panel.

Unfortunately one audience member seemed to want to dominate the entire discussion. Frankly I don't care who you are, let others ask questions too!

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Moderator: How do you create value when you are mashing other services and what business model can you create?

Rex: we actually meter those apis and we track everything

Seth: We think that aol, msn, googles networks are really like operating systems. today aol's im client operates on top of their network. meebo is just an application that operates on top of someone elses operating system. is it defendable? is there a way to make money off the idea too.

Itzik: it is important to add value too

Danny: we focus on licensing and that's how we add value. We are targeting businesses.

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User: Dealing with copyrights and issues like this?

Itzik: What we provide right now is to not store or stream videos so I play the video raw from YouTube or Metacafe. I provide value on top of their content. I dont touch the content itself. There is no copyright issues.

Rex: we actually work with the content owners.

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Seth: We don't see Meebo displacing aol or msn services. you still see their images on the frontpage. keeping users comfortable with what they already know.

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Moderator: your favorite mashup?

Danny: Netvibes and Pageflakes

Seth: I really like redfin.

Ray: I like HopStop here in NYC. I think mashups have opened up the creativity.

Itzik: My favorites are Zillow and meebo.