Anthillz Helps You Build an Online Work Reputation

A new startup out of Philadelphia has launched and their goal is to help you create a reputation. Anthillz creates profiles based on testimonials and reviews written by colleagues you trust. There's also the ability to write reviews of users based on their work performance. The profile contains a photo, basic skills information along with links to Web sites and porfolio information.

To add a review of a person on Anthillz, you create a "Trusted Colleague" relationship. To complete the process, both you and the colleague must write reviews of each other. This is different than most other systems which allow one-way reviews. While I get the idea of writing two-way reviews for colleagues, how would that work in a client-consultant relationship? I want my clients to leave reviews for me, but should I be forced to leave them a review just to get mine to show up? 

Anthillz allows you to enter your LinkedIn profile address but I'd prefer that the profile was included directly on the page. Anthillz should aim to create the most overall in-depth profile possible if they are to compete with LinkedIn.

From a marketing perspective, reviews should be sent back to LinkedIn and linked to the Anthillz profile. This could be a way to get LinkedIn users to learn about what Anthillz has to offer. I'd also like to see a user widget so I can place my latest reviews and ratings directly onto my Web site. This would help users spread their profile and also spread the Anthillz name.

I like the direction that Anthillz is going but to win at the ratings and reputation game, they need to make sure that they offer enough tools and services for a user to want to show off their Anthillz profile over (or next to) other services like LinkedIn.