Anthillz Relaunches to Focus on Trusted Business Relationships

Summer 2008 DreamIT company Anthillz announced earlier this week that they have relaunched with a strong focus on building trusted relationships for business professionals. We initially covered Anthillz last month when they launched.

Anthillz describes their new mission as, "Unlike traditional social and professional networks, Anthillz encourages you to connect with only your trusted colleagues." They go on to say, "Our emphasis on trusted colleagues—rather than acquaintances and people you hardly know—makes our network a more reliable source of recommendations, referrals, and introductions." The only way to connect with someone on Anthillz is to write a trusted review of that person. It’s a very interesting concept to create a network of people who are in my trusted circle.

It sounds like a great idea especially in this world of the "auto-friend" on most networks. But I wonder if that’s what LinkedIn was supposed to be when it launched and eventually morphed over time. I’d propose a more business-focused name to go along with their new focus.