AOL Acquires Webtop Goowy and Widget Creator YourMinis

AOL is announcing today that they are acquiring webtop Goowy. The deal also includes widget maker yourminis. Financial terms were not disclosed. I didn’t realize this but apparently AOL worked with Goowy to provide original widgets for myAOL.

I’ve said so many times already (ok one more coming) that widgets are 2008’s hottest area and AOL obviously agrees. The news that yourminis widget technology will be built into AOL’s Platform A ad network also makes sense. Last week at the panel I moderated, Heath Row from Double Click spoke about their Widget Ads product.

Alex Bard, CEO and co-founder of Goowy said, "The platform and services we’ve built are an obvious fit with AOL’s ad-supported Web strategy, and we look forward to expanding our widget offerings across the AOL network." One of the first interviews I conducted on CN was with Bard. It’s worth listening to as he provides input on the VC process and some of the learnings he found with starting Goowy.

If another company is looking to acquire a great webtop/widget provider, check out Schmedley – it’s a great build.