AOL Launches Fánaticos - Spanish Sports Blog

AOL has announced the launch of a new blog under their AOL Latino division. Fánaticos is a spanish-language blog focused on sports content including: football/soccer, baseball and boxing from the United States, Mexico, Latin America and Spain. Ads will come from AOL’s Platform-A ad division. In my testing this morning, all of the ads were in English, but the content is in Spanish. If the site is geared towards Spanish speakers, it seems like the click rates would be pretty low if the ads continue to be served in English. The ads did appear like remnant CPM ads so Platform-A probably doesn’t care since the ads are impression-based.

AOL has brought together nine sports bloggers as the initial content team members. Content from other AOL properties will be added over the coming months including a Truveo video search. There’s also an Olympics section which appears to drive users back to the main AOL Latino Web site.

AOL has apparently had a round of cuts and changes in their blog network which began last month. Interesting to see AOL launch a new blog when some writers may be writing for free.