AOL Launches Health Site “AOL Body”

Looks like the "health" area is heating up again. AOL is announcing the beta release of AOL Body today. This comes after the news this morning that Google is launching a health records project.

The site feels like a content-scraper with most content coming from Harvard Medical School. The design is nice and similar to other AOL properties.

“AOL Body takes a 'whole body' approach when educating consumers on the issues that matter most to them, including not only health and medical information but fuel for the mind and spirit as well," said Bill Wilson, EVP of Programming for AOL. “We are confident that the site will continue to grow and will serve as the premiere online destination for consumers and advertisers when wanting to engage in all things related to health and wellness.”

From their release:

Each area of AOL Body features news articles, tools, resources, videos and search capabilities.  Additionally, the site hosts various blogs, community message boards and discussion areas to allow people to connect and share their own information and experiences.

AOL Body also hosts original articles, programs and specials such as “America Takes It Off” with fitness trainer Jillian Michaels and “RX for Seasons“ which highlights the best medicines to battle everything from the common cold to allergies.

Not sure I see enough to switch from the medical site I might already be using, but if they promote this inside of the AOL application, it could take off relatively quickly.