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AOL Launches Mobile Software Platform
Written by Allen Stern - February 11, 2008
Launching this summer, AOL is announcing the AOL Mobile Software Platform. Initially the platform will work with the BREW, Java, Linux, RIM, Symbian, and Windows Mobile operating systems. The platform will naturally be "Open".
AOL explains that the platform will consist of three components: an XML-based, next-generation markup language; an ultra-lightweight mobile device client; and an application server. A dynamic presentation layer will allow for rapid deployment of new features and easy optimization for a wide variety of mobile devices, allowing developers to build and update applications once, and then distribute them across all supported devices and platforms.
From an integration perspective, AOL notes that it will be possible to integrate applications built using the AOL Open Mobile Platform with third-party APIs, as well as with AOL’s open APIs for AIM, AOL Mail, AOL Video, MapQuest, Userplane, Truveo, Winamp, and others.
AOL's Platform-A ad network will offer the ability to monetize the applications created on the network. No information was provided as to whether application developers can select their ad network of choice or will be forced to use Platform-A.
