AOL Launches Where It’s At – Find Britney’s Quickie

AOL’s publishing unit MediaGlow has announced the launch of their newest website today called “Where It’s At”. It’s a site that they describe as, “serving as a guided tour of iconic pop culture landmarks from music, film and television, complete with photos and background stories on why the landmarks are famous.”

Bill Crandall, vice president, AOL Music said regarding the Where It’s At launch, “Where It’s At is the ultimate pop culture treasure map that we get to build together with our audience”. The map shows the entire world yet the locations seem to be limited to the U.S. There are about 200 spots listed in a variety of categories and locations. You can naturally interact with the team on Twitter and via RSS.

Adena at the All Points Blog has some suggestions for the Where It’s At team including not linking to Google Maps and some confusion as to what the site actually offers (i.e. nightlife or location-based trip planning). This seems to be the weakest of all of the sites that AOL has launched over the past year. This almost looks like they put it together as a quickie site for VISA. I hope the other 29 sites that AOL MediaGlow plans to launch this year are stronger than this one.

Here’s an example of the location spots on the MapQuest-powered map, this time it’s Britney Spears’ Quickie Wedding Chapel – the place she married Jason Alexander back in 2004.