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AOL To Manage Verizon’s Online and Mobile Web Ad Inventory
by Allen Stern on April 14th, 2008
AOL is announcing that their Platform-A advertising group will manage the mobile and online advertising for Verizon today. Platform-A will manage all of Verizon’s online advertising and most of the mobile advertising as well.
AOL also notes, "Platform-A will be the only sales organization that can represent Verizon’s inventory in the marketplace and guarantee placement within the Verizon network."
No indication was provided on total number of advertising impressions this deal covers.
