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AOL Integrates buy.at and Goowy to Create Affiliate Widgets
AOL has announced this morning that through their Platform-A online advertising brand, they will bring together buy.at and Goowy Media. buy.at is an affiliate network with partners including Blockbuster and Ticketmaster. Goowy Media provides a widget platform and also powers the yourminis Webtop. This new offering will take the buy.at network and Goowy’s technology to create a new set of monetizable widgets that publishers can place on their Web sites and blogs.
The first company to use the new affiliate widget setup is Ticketmaster. The widget is named "EventEngine" and will allow for customization of specific events.
AOL acquired Goowy in February of 2008 and buy.at also in early 2008. I still believes that widgets will change the advertising landscape this year.
