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Platform-A Invades Europe
by Allen Stern on June 6th, 2008
AOL is announcing that their Platform-A advertising network and platform is expanding into Europe. There will also be "alignment" of the AOL advertising-related operations in Europe which include: ADTECH (not the conference), Advertising.com, buy.at, Quigo, Tacoda and Third Screen Media.
Brendan Condon will lead the new European Platform-A operations. Condon previously was head of Advertising.com’s International business.
AOL operates sites in 13 European countries and don’t forget their recent Bebo acquisition. It will be interesting to see if AOL attempts to launch more content sites in Europe as they are here in the U.S.
