AOL Shortcuts Adds Safeway and My Request to Retailers

AOL announced today that their online coupon application shortcuts.com is now supporting Safeway (a supermarket chain). Safeway has 1,554 stores in 22 states and the District of Columbia. Shortcuts.com allows you to pick coupons online and they automatically get deducted at checkout – no more coupon clipping.

I’ve spent a number of years working with retailers and their frequent shopper cards. I have a variety of frequent shopper cards including CVS, Kroger, Cosi, etc. I also have a few bank cards that I use at ATM machines that are owned by the bank.

Why can’t any of these systems get smarter with regards to receipts. Apple allows you to provide an email address and have a receipt emailed to you. The few times I’ve purchased items at the Apple Store, it’s worked perfectly – the emails will usually hit my mobile before I even leave the store.

CVS knows my email address – can’t they just email me the receipt each time I shop? It would help me manage my books, it would help CVS save money on the receipt printing and would save a number of trees (how many I have no idea but certainly a good number).

Banks are even worse with regards to receipts. Let’s not even talk about the fact that my bank knows I speak English – why they prompt me for 7 other languages is beyond me (and could be a security risk). With so many banks offering online banking, can’t they too email me a receipt when I complete a transaction? If they removed the language question and the receipt question, they could easily shave 10-15 seconds off the total transaction time. I can’t imagine it would be hard – the bank already knows my email address and they could offer a button that allows me to enter my pin and get a hardcopy receipt or enter my pin and get a receipt via email. Sure this won’t work when I use a foreign ATM, but I bet the majority of transactions are made at one of your own bank’s ATM.

So many of the things we do on a daily basis could be made smarter and save us time and natural resources. Ok, I’m done ranting…leave your thoughts on how machines like ATMs and cash registers can become smarter.