Comments on: Are Platforms the Web 2.0 eMall? http://www.centernetworks.com/are-platforms-the-web2-emalls Web 2 and Social Media News and Reviews Sat, 21 Nov 2009 01:50:56 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Adam http://www.centernetworks.com/are-platforms-the-web2-emalls/comment-page-#comment-13834 Adam Wed, 30 Nov -0001 00:00:00 +0000 #comment-13834 I think the gold rush could work this time around. eMalls were terribly unfocused and knew nothing of their users. The exact opposite is true of these platform apps. They are very focused (long tail) and have a large amount of info on their audience -- a seller's dream! I think the gold rush could work this time around. eMalls were terribly unfocused and knew nothing of their users. The exact opposite is true of these platform apps. They are very focused (long tail) and have a large amount of info on their audience — a seller’s dream!

]]> By: Christian http://www.centernetworks.com/are-platforms-the-web2-emalls/comment-page-#comment-14278 Christian Wed, 30 Nov -0001 00:00:00 +0000 #comment-14278 Very nice post, Allen! In the early days of the Internet the landgrab resulted in companies like etoys, webvan and many long forgotten ones to rise to prominence briefly and disappear as fast as a shining star. The survivors (Amazon, Ebay etc) provided great user benefit and did good marketing. The first wave of successful apps/widgets (photobucket, rockyou, slide) provides good user benefits and these guys have mastered viral distribution. The next 10,000 apps will need to be a lot better to attract their users and/or spend the money on Marketing - and that is regardless of which platform they're being built on. Very nice post, Allen!

In the early days of the Internet the landgrab resulted in companies like etoys, webvan and many long forgotten ones to rise to prominence briefly and disappear as fast as a shining star. The survivors (Amazon, Ebay etc) provided great user benefit and did good marketing. The first wave of successful apps/widgets (photobucket, rockyou, slide) provides good user benefits and these guys have mastered viral distribution. The next 10,000 apps will need to be a lot better to attract their users and/or spend the money on Marketing – and that is regardless of which platform they’re being built on.

]]> By: Morgan http://www.centernetworks.com/are-platforms-the-web2-emalls/comment-page-#comment-14452 Morgan Wed, 30 Nov -0001 00:00:00 +0000 #comment-14452 A big part of the pitch for eMalls was, "Come on in, an easy to set-up store, and the traffic's already here!" Eventually, stores set up their own presence, and realized the Internet itself was the real mall. I think the same thing might end up happening with people. At some point it just won't make a ton of difference 'where' the person's presence is, as you'll be able to do all those things the social sites promised, but across all kinds of sites. Who knows. I'm wrong at least once or twice a year. A big part of the pitch for eMalls was, “Come on in, an easy to set-up store, and the traffic’s already here!” Eventually, stores set up their own presence, and realized the Internet itself was the real mall.

I think the same thing might end up happening with people. At some point it just won’t make a ton of difference ‘where’ the person’s presence is, as you’ll be able to do all those things the social sites promised, but across all kinds of sites.

Who knows. I’m wrong at least once or twice a year.

]]> By: sameer http://www.centernetworks.com/are-platforms-the-web2-emalls/comment-page-#comment-14454 sameer Wed, 30 Nov -0001 00:00:00 +0000 #comment-14454 Very interesting article Allen and good comment from Morgan. In a way the emalls exist ... the sellers in ebay, amazon etc are the shop owners. Very interesting article Allen and good comment from Morgan. In a way the emalls exist … the sellers in ebay, amazon etc are the shop owners.

]]> By: Eric http://www.centernetworks.com/are-platforms-the-web2-emalls/comment-page-#comment-15131 Eric Wed, 30 Nov -0001 00:00:00 +0000 #comment-15131 Would you consider Amazon an eMall? Amazon being the landlord and the sellers being the tenants. The major change with the platform as an eMall is that it allows...um...."Squatters" Ok; maybe not squatters but free suites to anyone with any sh*t to sell. Would you consider Amazon an eMall? Amazon being the landlord and the sellers being the tenants. The major change with the platform as an eMall is that it allows…um….”Squatters”

Ok; maybe not squatters but free suites to anyone with any sh*t to sell.

]]> By: Anonymous http://www.centernetworks.com/are-platforms-the-web2-emalls/comment-page-#comment-15254 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-15254 interesting - what I remember about the eMalls is that so much of it was spammy type products - but the "house" of the emall that you speak about makes a good bit of sense. interesting – what I remember about the eMalls is that so much of it was spammy type products – but the “house” of the emall that you speak about makes a good bit of sense.

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