AT&T Leverages Facebook Brand to Sell Phones

Since the Cingular re-brand, AT&T has been doing everything possible to appeal to the younger, hipster set. While I think most of their efforts haven't reached their desired effect (see grandma saying IDK, My BFF Rose), they are now leveraging the current Superman strength of the Facebook brand.

I noticed the following advertisement outside the AT&T store in Union Square and saw two more large billboards in Times Square as well. Reminds me of the Palm advertising campaign in Chicago and NYC w/flickr/Google/eBay earlier this year.