Barnes and Noble Creates a Place for Their Local Workers to Blog

Online bookshop Barnes and Noble has announced the launch of "Blogging Booksellers" today. This new blogging area is part of the Barnes and Noble Studio.

The idea is to take the "booksellers" found in local stores and bring their expertise to the Web using the blogging medium. The initial launch will feature 11 bloggers from across the country and the company says they intend to add more over time.

Here’s one snippet I thought was rather interesting from the relase:

Additionally, the “Store Locator” on Barnes & Noble.com now allows visitors to identify stores with Blogging Booksellers in residence – a unique way for consumers to find their local “celeb” bloggers.

I like the idea of allowing local employees to write about books and other media. My hope is that the blogs aren’t limited to only what B&N sells and will also feature a good deal of local flavor. Perhaps all of the blogging booksellers could come together to review books across multiple areas of the U.S.