Basic Thinking Sells for $62k

We were the first American blog to report on the auction of the popular German blog Basic Thinking. I guess the reports of the auction being a linkbait stunt were false as the auction has run the full duration and a buyer came forward. 

Duncan Riley is reporting that the auction has closed and the final price was $62,000 (46,000 euros). Duncan notes regarding the buyer, "The buyer was identified as Serverloft, a German supplier of “professional root servers” with headquarters near Cologne, Germany. Serverloft CEO Thomas Strohe said in a statement that he had been long time reader of the blog, and that the company intends to continue the site in its current format".

It will be interesting to check-in on Basic Thinking in six months to see if the traffic and community remains. Selling a "personality blog" is difficult because if the personality leaves, many times the community leaves as well. A personality blog is one that has an author as the draw, not the community or content itself.

Update: I am hearing from my German sources that it was a smart move for Serverloft. They launched last September, had no real buzz and now for $62k they get access to the Basic Thinking audience and community.