Best advertising message ever!

Alright I know there are laws about what you can and can't say with advertising and what you have to disclaim. The advertisement below reminds me of a campaign Monster ran last year on the radio. It went something like this... Put your resume on Monster and you have a 50% better chance of getting a job today!... then in the quick tiny font (voice) they say "comparison based on those who did not put a resume online"

So it is with that I give you the new best ad currently running! It is for DayQuil and NyQuil - two products to help you feel better when you have a cold or flu-like symptoms. I love the product (esp. the NyQuil) and thought this ad was funny.

Best ad ever

So the ad says "FEEL BETTER FASTER*" - and then on the bottom it says in mouse type, "*vs. no treatment" - well DUH DUH DUH! If I spent the $8 on a bottle of this stuff, don't you think I should feel better faster than if I do nothing? Couldn't they figure out some other marketing message than to play to the dumb crowd.

I say lame and super lame. C'mon P&G let's get it moving here.

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COMMENTS - Add New Comment
Submitted by markus941 on January 10, 2007 - 2:46pm.

"head on. apply directly to the forehead." never underestimate the power of a baseless slogan.

Submitted by ziad aboushakra on July 18, 2007 - 10:25am.

The message that should we recieve from this ad is to feel better faster ,in my opinion it is much better to put on the top the picture of the sleeping woman and the other picture at the bottom .

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