NY Video 2.0 Demo: BestTV Video Portal

Yesterday at the NY Video 2.0 meeting, Israeli-based BestTV presented their video portal application. The BestTV application is a middleware application -- meaning agencies and companies can use the tool to create video portals on top of their current sites. They are currently in the Europe and Asian markets and are looking to expand into the U.S. They mainly work with Web shops.

One interesting note -- presenter Oded Felled explained that the SaaS (software as a service) model works well in Europe but not in Asia. Asian companies want enterprise "one-time" cost models and not monthly plan services.

BestTV appears to compete in the same space with NY-based Magnify.net.