Dress Better With Blank Label Co-Created Shirts

If you look at the photos from any tech event, most of the guys are wearing the standard-valley-issued blue button down shirt. Techmeme’s Megan McCarthy noted the trend back in mid-2007 and wondered if the trend “could…die”.

A new Boston-based startup aims to help every man look good in a “co-created” shirt. Blank Label founder Danny Wong notes that they, “are providers of co-created men’s dress shirts, designed by you, created by us.”

You can select the shirt color, fabric, style (including collar, cuff, shoulder, pockets, etc.), personalization and size. You can even receive a “split personality” shirt which is two shirts that meet in the middle.

Shirts start at $45 plus $6 for shipping (they split the shipping with you). Interestingly they even allow you to return the shirt if you aren’t satisfied for any reason.

Blank Label should look at adding the ability to send a design to a friend and maybe even share a design on any of the social networks. And even more importantly, customers should be able to save a shirt so they can return to it later.

Also worth a read is the Blank Label blog post regarding the service and why they use the term co-created instead of custom.