blinkx Adds BBC To Video Search Engine; Releases Online Video Study

blinkx continues its distribution deals, this time with the BBC. This news comes after a variety of other distribution deals including PodShow and Kiplinger. All BBC iPlayer content will be indexed to make it easily searchable and they will offer a quick preview before the jump. The company claims more than 220 partners and 18 million hours of indexed video and audio content in their search engine.

blinkx also released a summary of their findings from a survey on TV and online video usage. Some of the highlights include: 

• 78% of adults who watch television use the web while doing so 
• 35% report doing so often or always 
• 62% of double-dippers surf for content related to what they’re watching  
• 40% of them look for products/services that appeared in or were advertised during the program they’re watching  
• 39% of them look for upcoming/related events 
• When it comes to watching video or television content online,  twice as many online adults typically watch full-length television shows, movies, or sporting events, as compared to user-generated content (25% vs. 13%, respectively).  
• When it comes to finding Internet video content, consumer behavior is almost equally divided between search engines and users going directly to content owner Web sites