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Blinkx Gets Fit With Fitness Sites Partnership
Last month online video search provider Blinkx announced the launch of the "unroll" video ad. Today Blinkx has announced a number of new partnerships, all in the fitness category. The partnerships include: Studio 4 Fitness, Diet.com, BodyArchitect.tv, and Everyday Dish TV. The videos inside the Blinkx platform will be monetized and the source and Blinkx will share in the generated revenue.
The new video content includes fitness videos and educational food videos. Blinkx CEO Suranga Chandratillake notes that using these new videos is a great way to avoid paying an "expensive personal trainer". That argument is similar to the one made by tv hosts selling fancy televisions saying you can avoid going to the movies.
In other video search news, yesterday Nexidia announced they are powering the search for MSNBC.
