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BlogWorldExpo - New Media Moguls Roundtable
Written by Allen Stern - November 9, 2007
The last session today was a panel discussion about new media (basically blogging). Overall I thought it was ok, not great but relatively good. The Technorati CEO barely spoke and most of what he said I didn't agree with and thought it was different than what Technorati was created to do. There was only time for one audience question. Here are my notes:
The panel included:
- Brad Hill - Weblogs
- Richard Jalichandra - Technorati
- Jeremy Wright - b5media
- Roger Simon - Pajamas Media
- Jason Shellen - The Secret Agency - moderator
What challenges do we face for blogging in the next couple of years?
Roger - Going forward with our advertising network - we believe the audience for blogs is very special - we have corresp. in 47 countries
Jeremy - we aren't about the a-list, Web 2 bloggers - it's more about moms.
Roger - we have 100 blogs and 50 corresp. that aren't bloggers but that will report the news for us.
Brad - we got up to 90 and we began streamlining and now we have 35 most in english but a few in other languages.
What does the makeup of technorati look like now?
Richard - we are tracking 110 million blogs - it's basically input the authority rank - and track the ones that have recency - most of the people in the room would probably be listed.
Where is Technorati going in the next 2 years?
We are becoming more of a discovery place - they want to find out other relevant blogs on a topic - really moving into search and discovery. And helping the exploration process with discovery.
Allen's note - now all of a sudden Richard changes his tone from his blog post about only caring about the top100, now he cares about everyone.
Roger - what's making blogging work is the passion of the bloggers.
What can new media learn from new media?
Richard - I was just doing a blogtalkradio interview and realizing that we haven't indexed yet - referring to Twitter. For us,we have looked at bits of social media - about 300 of them out there - what we are really trying to do is stick with relevancy and recency. We have to focus on what are the most important things to the audience.
Jeremy - we are trying to extend past text in anyway we can.
Brad - we get a lot of our traffic through Digg.
session concluded.
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Allen, I didn't get to see all of it - but it was late in the day and people were tired. I also think that the room they have the keynotes in is all wrong - the audio is very average. I also agree with you in the sense that a few of the presenters rambled on and it would have been a much better format if they had have turned the presentation into a Q&A.
In a sense, the quality of the keynotes at the expo mirrors the fact people speaking are natural rambling writers with scarce speaking experience. Almost none of the keynotes related so far have imparted anything more than 'I'm here; I'm important; now listen to me.'
If something like the expo occurs again, I hope the organizers set aside a Q&A session and prep the bloggers for the expected role of keynoter. This time, all we can expect is some of the CEOs give interviews with journalists so we can gain some insight. Another good idea: prepared remarks that can be distributed or hire a transcription service.