BlueOrganizer launches Denim – what it means for publishers

AdaptiveBlue has launched their latest version of their BlueOrganizer Firefox plugin. Named "Denim" it offers a variety of new features to help site visitors, publishers and plugin users. Richard and Duncan have done a good job of explaining the new features so I thought I would take a stab at the benefits for the site publisher.

The new smartlinks option allows you to setup links that offer the BlueMark panel which offers many options for that product. This works mainly for books, music, dvds, etc. So rather than just linking to Amazon (which still remains), a small bluemark box appears next to the links (only the ones you specify) and when you click the bluemark box, a layer opens (see image below) displaying all of the options available for that product and category.

What's great is that for publishers, you can now monetize most of the links. Amazon, Barnes & Noble, etc. So whereas before, your link went to Amazon and if someone prefers to order from B&N, you see nothing, now you have an opportunity to monetize no matter what the customer wants to use. Your Bluemark box also offers more options as displayed below.

What I like about this new bluemark option is that I determine what links get the special treatment and which don't. This was one of the big beefs with Snap previews… they were on or off, no middle ground.

Also, the BlueBadge widget (as seen on left menu) will now also offer the BlueMark option. And as always you can monetize the widget as well.

One thing that I would suggest is that they look at offering me some custom options within the BlueMark. So I could add Viddler to the list of movie clip options or add Buy.com to the list of booksellers.

In summary, I think these new publisher monetization options should help AdaptiveBlue push their offering to new heights. Check out our previous AdaptiveBlue coverage including my interview with Alex Iskold, founder.

Editor's note: AdaptiveBlue is a current advertiser on CenterNetworks.