Richie Hecker Teaches Us The Difference Between Business Development and Bed Development

Serial entrepreneur Richie Hecker stopped by the Web 2 NY meeting last night to discuss the launch of boostrapper.com. Boostrapper is a multi-authored blog with a variety of serial entrepreneurs providing advice and insight. Richie explained that they won’t be covering the latest news but instead help new startups learn from their experiences.

Richie spent most of his demo time explaining how to become an expert at building relationships and compared it to sex quite a bit. He explains the differences between networking and "picking up chicks".

Richie says there are three keys to effective relationship building:

1. primary context – where and how did you meet this person
2. separate people from product – never do business when you first meet someone
3. offer perceived value – give someone something that means something to them

Here’s Richie’s demo video of boostrapper.com and his relationship building advice: