Comments on: Brand Equity in the Age of UGC: Hey Dude, Don’t Be a Dick http://www.centernetworks.com/brand-equity-ugc Web 2 and Social Media News and Reviews Sat, 21 Nov 2009 01:50:56 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Anonymous http://www.centernetworks.com/brand-equity-ugc/comment-page-#comment-21867 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-21867 This is an interesting discussion. I know that, in my own work, I am sometimes afraid to use logos in blog posts or even icons to indicate media type because of copyright and trademark issues. For instance, placing an MS Word icon next to a link to an MS Word document could, potentially, get you sued by Microsoft. They own the rights to that icon, and there are no real protections (as far as I'm aware) for reusing it in that context. Technically, even including a logo or a screen shot of a product in one of your blog posts could be considered trademark infringement. It's an interesting predicament with no right or wrong answer at this point in time. Although we'd like to think that no one's going to get sued for something like that, the possibility does still exist. This is an interesting discussion. I know that, in my own work, I am sometimes afraid to use logos in blog posts or even icons to indicate media type because of copyright and trademark issues.

For instance, placing an MS Word icon next to a link to an MS Word document could, potentially, get you sued by Microsoft. They own the rights to that icon, and there are no real protections (as far as I’m aware) for reusing it in that context.

Technically, even including a logo or a screen shot of a product in one of your blog posts could be considered trademark infringement. It’s an interesting predicament with no right or wrong answer at this point in time.

Although we’d like to think that no one’s going to get sued for something like that, the possibility does still exist.

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