Comments on: Branding: Bing vs. Live

By: Leprakawn

Leprakawn — Tue, 23 Jun 2009 02:00:33 +0000

They should just go bing themselves for making another cuil program…

By: my name is john cena

my name is john cena — Sat, 13 Jun 2009 03:51:36 +0000

bing is better faster thousand times than live,try bing if bored with yahoo & google.

By: Josh

Josh — Tue, 02 Jun 2009 20:58:09 +0000

well like any other naming excercise there are many reasons for choosing one name over another. We recently chose the DocQ.com over many different choices as it the pro’s outweigh the cons. In live.com’s case, I’m sure the bad karma it has outweighed nearly any real-time connotation it may have had. Plus as everything search engine moves to real-time will google getting their first will make any real-time marketing angle on live.com seem dumb.

By: Don’t Just Do Search Better, Do It Differently | Small Business Marketing Blog from Duct Tape Marketing

Tue, 02 Jun 2009 12:38:45 +0000

[...] Branding: Bing vs. Live (centernetworks.com) Share and Enjoy: [...]

By: [SHOCKER] Did you really expect any love for Bing?

[SHOCKER] Did you really expect any love for Bing? — Mon, 01 Jun 2009 20:07:19 +0000

[...] from the beginning was the choice of Bing as the new name. Allen Stern took up this point but from a different aspect in his post on Bing this morning. I’m including it in the negative column because … well .. Allen isn’t [...]

By: Pat

Pat — Mon, 01 Jun 2009 20:03:13 +0000

Agree with Raj. To perform a search query, you can “Google it” or “Bing it.”

“Live it” or “Live Search it” rings as poorly as “Yahoo Search it” or “Yahoo it” (which could have caught on but hasn’t).

I think Live.com should soon showcase all MS consumer-facing web products. Bing was a good brand move, but live.com being used solely for redirection to bing.com is a missed opportunity to give their other products more exposure. Live.com should be a prominent Bing search bar + gallery of Windows Live products.

By: Will Robertson

Will Robertson — Mon, 01 Jun 2009 19:45:36 +0000

Maybe Microsoft will now use the Live.com domain for a new service that focuses entirely on Real Time??

By: Hdub

Hdub — Mon, 01 Jun 2009 17:09:35 +0000

I agree somewhat with Raj’s sentiment, but I think a better name than “Bing” (or, at least, a better looking logo) could have been thought up.

By the way, Kumo means “cloud” or “spider” in japanese… which I think perfectly suits a product of this type. The problem with that name, I believe, is that it is already trademarked.

By: Raj

Raj — Mon, 01 Jun 2009 16:50:03 +0000

I think their problem with Live was that you can’t turn it into a verb… And also it seems harder to relaunch a product in a big way when you’re using the same name. I was actually a fan of their prototype name Kumo; even though it didn’t really mean anything, it had the feel to it. Bing sounds like the name of a cheap casino in Vegas, not a search engine.

By: met

met — Mon, 01 Jun 2009 16:47:09 +0000

Don’t make them feel guilty about not releasing a service called “Bing Live” :) I am sure we’ll see that soon.

By: Maggie

Maggie — Mon, 01 Jun 2009 15:54:35 +0000

great point allen – amazing that in all of the other reviews, no one picked up on this. microsoft sure does some weird things…