BricaBox Closes Its Doors

NY-based BricaBox has announced that they are closing their doors today. CEO Nate Westhimer has a lengthy blog post explaining some of the reasoning behind why he has decided to close shop.

I normally don’t post when services close but I think in this case it’s worthwhile because Nate is actually going to provide a great amount of detail on what Nate believes went wrong. If you are working on a startup or plan to, you should subscribe to Nate’s blog for the upcoming learnings.

Nate notes, "I can tell you most of this decision revolved around issues of money, traction, team, and vision: the four essentials of a successful startup. I think it’s fair to say that a startup deserves to live if it has good quantities of at least three of those four things, and BricaBox is now out of all but one of them."

Earlier this year Nate had about 20 people over (me included) to help provide feedback on BricaBox. The product positioning and marketing message was never really finalized. It seemed like it was being tweaked too often. I think the message got better over time but was still too loose. On the flipside, whenever I talked with Nate, he was always very passionate about BricaBox which is very important for a founder.

Nate is very active in the NYC startup scene so it will be interesting to see what comes next. Whatever it is, you will hear about it here!