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Brightcove Announces a Variety of Distribution Partnerships
Brightcove has announced a number of new strategic distribution partnerships today. The companies involved in the deal are: Bebo, Meebo, RockYou, Slide and Veoh. What this deal means is that customers using the Brighcove Internet TV platform can now also distribute their videos on the above named company platforms.
Here’s how Jeremy Allaire, Brighcove founder describes the deal, "The distribution partnerships announced today will make an exciting array of high-quality, premium video content available to be viewed on Bebo channels, shared through viral widgets from RockYou and Slide on Facebook and MySpace, included in instant messaging activities on Meebo, and viewed in full-screen at Veoh’s Internet Television portal."
They also claim that these new distribution partnerships will reach over 300 million viewers. No mention of overlap between the services. At the end of the day, distribution could mean more viewers but could also work to dilute a video brand. I wrote about this topic last week.
Brightcove has signed a variety of partnerships recently including IAC, Fox and Channel 4 in the U.K.





