Brightcove Partners With Video Analytics Start-Up

MediaPost is reporting that Brightcove will announce a partnership this week with video analytics firm, Visible Measures. So this is a callout to all companies doing video sharing…. get analytical. We already know the page view is dead, actually its ultra dead for video sharing.

Clearly stats about how many plays you have are meaningless and dead as well. Where, who, when, how are the questions we need answered. Where was the video played, who watched it, when did they view it and how must be shared with us – especially those of us who are in this for business.

Eric Elia, Brightcove's vice president of programming and design said, "One of the key pieces that's broken in traditional TV is the reporting and analytics."

Brian Shin, CEO of Visible Measures, said the analytics product allows publishers to track not only videos on their own site, but when their videos are embedded and streamed elsewhere.

"What we're trying to do is create an objective set of metrics that apply in terms of audience engagement, video virality, the distribution of video as it's embedded throughout the Web–if it's watched on a blog or on Facebook, we want to be able to track all of these things," he said.

I love analytics and will be watching this closely.