Channel 4 UK Partners With Brightcove On Promotional Video Channels

Channel 4 in the U.K. and Brightcove are announcing a partnership today where Brightcove will serve Channel 4's promotional video clips. The first Channel 4 site to launch video content with Brightcove is its new online promotional destination "TV Clips," featuring clips from current TV programmes, an archive of the best moments from Channel 4's 25 years of broadcasting, and a preview of new programming coming to Channel 4.

Brightcove chairman and chief executive officer, Jeremy Allaire, said: "Channel 4 is an industry leader with an incredible depth of innovative and award-winning programming. We are thrilled that Brightcove has been chosen to help expand the reach of Channel 4 content on the Web, driving viewership and fuelling the growth of online communities around some of its most popular shows."

Channel 4 has ongoing plans to launch further broadband video channels with the Brightcove Internet TV platform later this year.

This news comes during the same week as the announcement that BBC, ITV and Channel 4 will launch a combined on-demand video service. And earlier this week, Brightcove closed their Brightcove.tv service.