Brilliant idea by a pool cleaner – Pool Cleaner 2.0?

This is a quickie from the "Great Idea" department. The Google Earth blog has a story today about Chris McCall of Provo, Utah. Chris is a new business owner and is in the pool service and cleaning trade.

The Google Earth blog describes Chris' use of the program as, "Rather than just sending a mailer to every house in a neighborhood, Chris got onto Google Earth and found the neighborhoods with the most pools. Then he drove out and wrote down the addresses of each house with a pool. He then used that mailing list to do more targeted marketing of his services."

I think this is a brilliant idea. I would take it a step futher. Zoom in and see which houses have what type of pools. Try to gather as much information as you can from the images. Then send personalized letters which would note some information about the homeowner's specific pool. "Mr. Jones, I wanted to provide you with some free tips about keeping your pool running smooth this summer." And then follow it up with the services provided by Chris' company.

Chris' full story can be found on the AllPointsBlog.