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Buddy Media Raises 6.5M; Launches Social Advertising Network
Buddy Media announced today that they have raised a Series B round of funding to the tune of $6.5 million. The round was led by Softbank Capital with 14 Series A investors participating in the Series B. Ron Conway, GreyCroft Partners and the European Founders Fund also participated in the round.
The other major announcement coming out of Buddy Media HQ is the launch of a "social advertising network." The idea is to bring together advertisers and social media applications. The new network uses a self-service platform and allows for flexibility in the creative formats and in the pricing models. The network is invitation-only allowing Buddy Media to only rep the apps that they believe are the best. The company claims Priceline.com, Microsoft, Anheuser Busch as a partial client list.