Burger King Relaunches With Sliders and Meal Builder Health Specs

The king (no, not the Blogger King) has relaunched his website today. The new Burger King website apparently reflects the right, “brand aesthetic and attitude”. It’s worth checking the new site as there are a few interesting usability items I haven’t seen before.

The homepage offers sliders (not the tiny burgers) that allow you to customize what appears on the homepage. If you move all of the sliders to the left, it’s becomes the most simple option. I guess it goes along with the Burger King slogan of “have it your way”.

Regarding the usability of the new site, if you click an option, a “panel” appears on the left that opens when you rollover the Home tab. There appears to be no way to actually get back to the homepage. Seems a bit fancy for average Internet users – frankly it even confused me as the panel came and went when I clicked the home button. Why not send people back to the homepage instead of loading it in a panel?

The most interesting part of the new site is the ability to create a meal and view all of the nutrition facts. I’ve pasted an example below if you were to select a Double Whopper and a pack of chicken nuggets. You select your food items and it shows you the total nutritional facts for the meal. An interesting upgrade would allow a person to enter how many calories and/or fat grams they need to stay within and have Burger King suggest some options. Another interesting take would be to allow visitors to directly order their selections using a service like GoMobo.

I also like the new restaurant locator – much easier to use than the previous version. As a side note, there is a microsite dedicated to “Flame” which appears to be a burger-scented perfume available in the UK. Can you imagine getting on the tube and standing next to someone who smells like a whopper?