Burst Media Launches Family Travelers Ad Network

Boston-based online advertising rep Burst Media has announced the launch of a new ad network based on "Family Travelers". This is not an April Fools joke. Here is how Burst describes this new ad network, "Sites within the Burst Family Travelers Network cover a range of topics, including: destination information, travel tips, guides and travelogues. Sites in the Network also contain content on the types of vacations families take – for family togetherness, outdoor recreation, resort travel or educational trips."

This news comes after the 2008 launches of the Burst Food ad network, Moms ad network, and the Early Adopter ad network. We are a member of the Early Adopter network but so far haven’t seen any targeted campaigns. I have heard similar chatter in the other networks.

I’ve tried to help Burst – spent hours on the phone with their execs (for free) and offered them help to get the ship moving forward. These networks will get Burst a pinch of PR but not much else. The issue is that these ad networks are still serving mostly 1990s ads. It’s time for Burst to innovate in the space – though I have been wishing for this since the old days.