Burst Media Out With Another Ad Network: Niche Online Gamers

Burst Media continues their YAAN (yet another ad network) rollout today with the launch of the niche online gamers vertical ad network. This follows the trendsetters ad network, moms ad network, food ad network, early adopters ad network, and the family travelers ad network. Does there come a point when there are so many ad networks that it spreads the company so thin and makes it difficult to sell across all of these new networks?

Burst describes today's new ad network, "The Burst Gamers Network's young, predominantly male, audience is technologically savvy, passionate about digital and video games and has an appetite for a host of products and services -- ranging from electronic gadgets and entertainment to snack foods and the hottest sneaker styles." They will be hand selecting sites to become part of the network.

Burst also notes that they will offer new creative formats including: widgets, video cubes, storytelling modules, and mobile display ads. I've never seen any campaigns in these formats in 12 years with the company. If they are able to sell more 2008-ish formats, that's a good thing.

We are part of the early adopters ad network but so far no campaigns have come our way. I've moved most of our inventory to Tribal Fusion as they seem to be the best of the remnant compaign providers. I want Burst to succeed - I almost feel like after being with them for 10+ years that I have a vested interest (yet of cours no financial interest). As I've written so many times before, Burst is still stuck in 1998. Sometimes you have to realize that it's time for a new playbook, the old one won't work no matter how you turn it.